• He studied Music Production and Audio Engineering at Inartec (Argentina) and Graphic Design at UBA (Universidad de Buenos Aires).
His creative foundation was established at the age of six, deeply influenced by his father, Andrés Fasel, a master plastic artist and creative director.

• Describing himself as "self-taught by blood," Lautaro inherited a foundational pulse and artistic sensibility from observing his father’s work in painting, large scale model-making, and pre-digital design work for brands like Legacy.

• From him he learned the essential roots of graphic design, photorealistic editing, and 3D mockups. This early immersion provided Lautaro with a human-centric perspective on art, characterized by a "fantastic pulse" and high creative capacity. 

• He decided to study the career at the University of Buenos Aires (UBA) and later expanded his academic background at Inartec, specializing in music production and sound engineering. Further tools he taught himself, with or without reference tools of his previously adquired creative arsenal. He believes self teaching to be as important as learning from his own students and creative team work.

• His pedagogical aim is to foster critical thinking, urging both students and collaborators to experiment fearlessly and find an independent voice within a collective vision.

• His practice is not attached to any particular style; he views each project as a "journey across a foreign land" where the final destination is discovered only through the process.

• He deliberately embraces "places of crisis" and leans away from "safe design", preferring to break the boundaries of traditional production through a hybrid workflow that treats Artificial Intelligence as a creative medium to be commanded, rather than a formula for doing work inexplicably right.

Working for both global industries and niche cultural icons, he understands his exercise as a design laboratory where understanding the rules is only a prerequisite for daring to break them and creating new value. 

• His first work, in 2018, was a music entertainment collaboration with Lucas Roitman (Stanford University), acting as a multidisciplinary translator giving creative guidance and turning logical directives into purposeful artistic decisions for his music career.
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• His evergrowing inspiration stems from his independent project, PrekMC, which serves as an emotional laboratory. In this particular piece of work he has written, produced, and directed over 40 musical projects that blend narrative storytelling with high-end audiovisual production.
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Honors & Achievements

- Professor of Design, in online university courses, managing over 60 students online.

- Artist & Producer, PrekMC project, with 44+ songs released on Spotify and global platforms.

- Lead Creative Consultant, Adava Productions, guiding international talent from Stanford University.

- Early Adopter & AI Researcher, developing custom models from the very start of the technology currently shaping our society and next generations.

Selected Clients & Collaborators

ADAVA (Consulting), Song Athletics (Music Industry), Prime Burgers (Fast Food Company), LR Wear (Fashion Brand), Mondelez (INC), Coca-Cola (INC), P&G (INC), Unilever (INC), PepsiCo (INC).

Direction
• Creative Direction & Art Direction
• AI Strategic Workflows (Prompt Engineering & Custom Training)

Design
• Visual Identity & Brand Design
• Editorial Design & Illustration
• Photorealistic Visual Editing
• Generative Media & AI Editing

Video
• Audiovisual Production & Narrative Video
• Video Production, Direction, Editing & VFX
• Animation, Motion Graphics & Post-Production

Audio
• Sound Engineering & Music Production
• Voice Cloning & Audio Synthesis